The Branding Team involves market analysis, brand management and providing community tools for a coherent and efficient message.

Marketing, branding, promo strategy, and advocacy.

Release responsibilities

1. Update Fact Sheet
2. Update Promo Sheet

Ongoing responsibilities

• Analytics Team -> Google Analytics and piwik.tiki.org
• Report on recommendations to improve SEO (robots.txt, Canonical), etc.
• Maintain branding.tiki.org
  • Develop short & long listings like this so when we update a listing, we just choose the longest one we can (instead of rewriting a different listing in different places). Here are examples of CMS descriptions on DMOZ. Please see: fact sheet

Projects

• Participate to Tiki website revamp
• Look into taking advantage of Google Webmaster Tools: https://www.google.com/webmasters/tools/
• Develop elevator 30sec. sales pitches Mastering the 30-Second Pitch
• Help with Video Clips
• Revamp list of Use cases and user types
  • This will be useful for the Configuration Profiles Team as well
• Improve presentation of features (our strength) on info (too many clicks now and not enough graphics)
  • http://dev.tiki.org/Bugs+and+wishlist+stats#By_Tiki_feature

Promote Tiki as a model and as a solution

• Maintain and promote some important pages for people evaluating Tiki:
  • Presentations
  • What is a Content Management System
  • Why Use Tiki
  • Interaction
  • Features
    +Experimenting with pretty tracker for better display of information: http://doc.tiki.org/features#Content_features
    Comments?
  • Model
  • Why Wiki Syntax Is Important, etc
  • Use Cases
  • Wiki Landscape
  • CMS Landscape
• Some objective comparisons with popular alternatives Tiki vs Drupal, Tiki vs Joomla!, etc.
  • What is similar
  • What is different
• Maybe use the comparison widget from WikiMatrix:
  
• Evaluate Tiki with respect to the various Open source software assessment methodologies

Surveys

• Monitor & react to market analysis such as
  • SMACKDOWN :: Who are the Open Source Content Management System (CMS) market leaders in 2008? which comments on the comprehensive 2008 Open Source CMS Market Share Survey.
  • 2009 Open Source CMS Market Share Report
• http://www.oss-watch.ac.uk/studies/survey2008.pdf & http://www.oss-watch.ac.uk/resources/mediawiki.xml

Profiles

Sites using profiles deploy

• http://profiles.tiki.org/Small_Organization_Web_Presence_about_include
• http://profiles.tiki.org/Small_Organization_Web_Presence_mission_include
• http://profiles.tiki.org/Small_Organization_Web_Presence_products_include
• http://profiles.tiki.org/Small_Organization_Web_Presence_services_include
• http://profiles.tiki.org/Sample_Articles_include
  • Should say "This site started using Tiki and has the following benefits"
• http://profiles.tiki.org/personal_blog_and_profile_bio_include
  • Should be kept in sync with Social Networks.

Ideas

• Catch the Tiki revival wave
• Great marketing examples for something that has lots of features, like us
  • http://zoho.com/
  • http://marketing.openoffice.org/
  • http://cms-software-review.toptenreviews.com/index.html (list of features on the left)

Related links

• http://en.wikipedia.org/wiki/Open_source_advocacy
• https://wiki.mozilla.org/MarketingGuide
• TikiFestMontrealNov2008 Marketing Group
• Download marketing report about Tiki

• Advocacy
• Promo Squad
• PromoSquad
• Marketing Squad
• Marketing Team
• Branding